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2015/02/23

Brands tweet like it's the 1980s

Samsung doesn't break the Internet during Oscars ceremony | Brands aimed for social success during Oscars | How social data could shape future Oscars campaigns
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February 23, 2015
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Samsung doesn't break the Internet during Oscars ceremony
Samsung took a more subdued approach to this year's Academy Awards after a high-profile sponsorship last year that led to a viral tweet that temporarily shut down Twitter. "Whenever there is a chance, we'll be doing it, but we cannot do the same thing continuously," Samsung marketing executive Young-hee Lee said. The Wall Street Journal (tiered subscription model)/Digits blog (2/23)
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How social data could shape future Oscars campaigns
Social media data weren't very good at predicting who would win in this year's Oscars, but it might still be useful for brands. Adobe pulled data on which nominees were fan favorites so that marketers could react in real time in regard to popular candidates. Re/code (2/22)
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Zuckerberg: Ads are not a priority for Internet.org
Getting more people online in the developing world right now is Facebook's only priority with its Internet.org campaign, with advertising not an immediate focus, according to CEO Mark Zuckerberg. "What we need to do is work out a model with operators and governments and local partners that is profitable for them so we can continue growing the Internet," Zuckerberg said of the initiative, which includes Samsung, Nokia, Qualcomm and Ericsson. The Guardian (London) (2/23)
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Marketer MomentsSponsored By
Brands tweet like it's the 1980s
Comedy Central recently challenged Twitter users to "play #IfThe80sNeverStopped," leading to brands chiming in with ideas. Southwest Airlines paid tribute to 1980s music, Cinnabon reflected on fashion from the era and Chick-fil-A tweeted a picture of Doodles, its '80s-era mascot. Adweek/AdFreak blog (2/20)
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The ROI of Privacy with TRUSTe Solutions
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Platform News
YouTube Kids arrives today
The YouTube Kids application, a family-friendly version of the flagship site, launched today for Android devices in the U.S. The app will not allow viewers to post or see comments, will remove inappropriate content, and will not allow children to register on the site. Ads will be screened for appropriateness, the company says. The Guardian (London) (2/23)
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Measurement Matters
How social platforms are key to reaching mobile shoppers
Social media platforms, including Twitter and Facebook, are the key to reaching mobile shoppers, says Jesse Pujji, CEO of ad-tech company Ampush. Pujji calculates that 64% of mobile users' time is dedicated to social media, and he asserts that for this reason, social media is where advertisers should focus. VentureBeat (2/22)
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Social Shareable
Movie about Mark Zuckerberg interrupts Oscars live stream
ABC's live stream of the Academy Awards suffered technical glitches, with viewers complaining that the show was repeatedly interrupted with clips from "The Social Network," a movie about Facebook founder Mark Zuckerberg. Mashable (2/22)
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SmartQuote
The Oscars aren't like elections, where those creating the social media buzz can also cast an actual vote."
-- Kurt Wagner, writing at Re/code
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.
 
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